If you’re using AI to write sales pages, emails or ad scripts, you probably already know the problem: A lot of AI output sounds generic.
It uses the same phrases, sounds robotic and often misses what you actually want to say.
Last week at Funnel Hacking Live, Russell Brunson answered this question: “What is the best use of AI when trying to grow a business online?”
His answer was simple: Context.
The 500:1 Rule
Most founders use AI like a search engine. They type in a short prompt like: “Write a high-converting ad for my product.” Then they wonder why the result isn't very good.
So I decided to test Russell's advice for myself.
Instead of giving AI a short prompt, I gave it loads of context before asking it to create anything. I fed it:
- Examples: Some of our best-performing ads.
- Audience details: The specific things our customers care about, including the small details that are easy to miss.
- Structure: The exact story and flow I wanted the creative to follow.
The difference was massive. The output was much better. It actually felt like it understood the audience, the offer and what we were trying to say.
That experiment validated exactly what Russell was talking about.
He calls it the 500:1 AI Rule.
I wouldn't treat 500:1 as a magic formula. The important part is the idea behind it:
The more AI understands about the business, the audience and what good looks like, the less it has to guess.
How To Use This In Your Business
If your marketing assets look robotic right now, the issue isn't the AI model. The issue is that you're not giving it enough context.
Next time you use AI for copy, ads or anything else for the business, try this:
- Give it context first. Don't just tell it what to create. Give it the information it needs to understand the business, audience and goal.
- Show it good examples. Give it a few pieces of marketing you actually like. This gives it a much better idea of what you're looking for than simply saying, “Make it good.”
- Give it more information. Add more detail about the audience, the offer, the message, the structure and what you want the final result to look like. The better the information you give it, the more accurate and relevant the output will be.
And that's the biggest lesson I took from Russell's advice.
Don't just tell AI what to do. Give it enough context to understand what you're trying to achieve.
P.S. If you want more insights on how to grow a business and use AI properly, I share them every day on social. Follow along below.
TikTok: @jakeongrowth
Instagram: @jakeongrowth
LinkedIn: Jake Lee (Jake On Growth)
X: @jakeongrowth
I’m sure you’ll learn a lot!