Building Growth Systems for the AI Era
I help companies design performance-driven growth systems, leverage the latest AI tools, and get recommended by AI platforms like ChatGPT, Perplexity, and the next generation of discovery engines.
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I help companies design performance-driven growth systems, leverage the latest AI tools, and get recommended by AI platforms like ChatGPT, Perplexity, and the next generation of discovery engines.
Trusted by founders, operators, and technology companies worldwide.
Growth is evolving faster than ever.
The old playbooks built around search engines, paid ads, and social algorithms are being replaced by AI-driven discovery, recommendation engines, and more advanced data systems.
For the past decade, I've been obsessed with understanding how companies grow and how to build systems that make that growth predictable.
Today, I help companies in two main ways.
Through my company Magnet, we design and build scalable growth systems for technology companies.
Rather than relying on disconnected marketing tactics, we create structured systems designed to generate consistent, predictable growth.
These systems combine modern growth strategy, performance marketing, and advanced data testing frameworks. We increasingly leverage the latest AI tools to accelerate experimentation, analyse data faster, and continuously optimise growth performance.
The goal is simple: build a growth engine that improves over time.
Learn more about Magnet →AI is rapidly becoming the new discovery layer of the internet.
Instead of searching through websites, people are now asking AI platforms which tools, companies, and solutions they should use.
This shift is creating a completely new growth channel.
Through Magnet, we help companies position themselves so they can be discovered and recommended within AI platforms like ChatGPT and other emerging AI search systems.
Learn more about Magnet →I've spent the last decade obsessed with one question:
"How do companies actually grow?"
Over the years I've built multiple businesses, worked with dozens, studied hundreds of growth strategies, and worked closely with founders trying to scale their companies.
What I realised is that most companies don't have a real growth system they simply have a collection of disconnected marketing tactics, hoping it works.
That's why I founded Magnet.
Today we help companies build structured growth systems designed for the modern digital landscape.
And now, as AI begins to reshape how people discover companies online, the next chapter of growth is only just beginning.
Jake is the founder of Magnet, a leading B2B growth provider helping companies build performance-driven growth systems & position themselves at the forefront of AI commerce. To date, Magnet has helped scale 30+ companies with a combined market capitalization exceeding $2B.
Jake shares insights on growth systems, AI tools, and modern digital strategy across multiple platforms, creating a following of 40,000+.
His content focuses on helping founders and operators understand how to grow companies using the latest tools, technologies, and strategies.
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Over the years Jake has contributed to and been featured across a range of publications, podcasts, and industry platforms.
